Pocobor In The News – Design Week

Well, Design Week has wrapped up and I am headed home from Milan.  Before I leave though, I thought I’d send back a quick update.  The show was a great experience and we received a really positive response to the exhibit.  USA Today linked to a pretty good description of the exhibit and some of the feedback from show attendees made it onto Twitter as well.  When I get back to San Francisco later this week, look for a more comprehensive description of the project, including lots of pictures and videos.  Ciao from Milan for the last time (for this year at least).

Exhibiting at Milan Design Week

I’m currently in Milan at Salone Satellite (a part of Milan Design Week) exhibiting the “Passage for Peace,” a concept collaboratively developed with the design firm Knoend. The exhibit is an interactive lighting installation utilizing gestural interconnectivity technology meant to bring people together in unity to hope for peace. Learn more at www.knoend.com/peace or wait for more details here next week.


Timed Lights

I grew up in a town that had zero traffic lights. That’s right, not even the blinky yellow ones near the School X-ing sign. But I have always liked traffic lights. In fact, I have one perched above my desk in the Pocobor office (see below – more on my traffic light in future posts). Traffic lights often get a bad rap since they’re mostly associated with accidents and slowing you down when you’re trying to get somewhere. I think that a well-implemented traffic light is a beautiful thing that often goes unrecognized. One great example is timed traffic lights – sequential lights become green at intervals that match the traffic’s speed. By timing the lights in this manner, a chunk of traffic passes down the street at a preset speed, resulting in far fewer stops along the way.


My Traffic Light

Timed traffic lights are a great example of a Smart Product. Computer software coordinates an entire street’s (or even city’s) lights to act as an intelligent system. With the addition of sensors (in-road vehicle detectors, pedestrian buttons, and camera-based sensors) the traffic light system can respond to real-world demands as they happen.

In San Francisco it is easy to observe the benefit of timed lights. For example, compare Van Ness Ave (no timed lights) to Gough Street or Franklin Street (both with timed lights). Van Ness is painfully congested at most hours of the day. Here is a page that lists the San Francisco streets with timed lights: ask.metafilter.com/70841/What-streets-in-San-Francisco-have-timed-lights

An interesting look at timed lights in Louisville, KY: